Masport’s mission is to be a leading manufacturer and distributor of consumer outdoor  power equipment and patio lifestyle products in our chosen markets worldwide. Masport has a competitive platform to develop its core strengths. This platform is based on four key drivers:

       - Cost priority: rationalising the company’s manufacturing overheads
       - Sales and service value: creating a focused outdoor business that supports its distribution channels
       - Brand values: continuing to grow brand values and deliver quality products
       - Distribution excellence: becoming an international ‘best practice’ distribution oriented company
 
Masport delivers a range of quality lawn and garden products. The business also markets a more affordable range of products under the Morrison Brand.

The Masport brand is extremely strong in the New Zealand and Australian outdoor markets. Masport’s rugged outdoor product range has proven itself consistently in some of the hardest outdoor environments on earth.  The Masport Outdoor market includes lawn mowers, patio heaters, and BBQ’s.

The Morrison brand caters for the cost conscious end of the market, with a range of products that also includes lawn mowers and patio products and an expanded garden implement range.

For Masport’s commercial partners there is a clear and simple vision: to create a seamless distribution system that delivers quality outdoor products to a receptive market. Our goal is to grow market share through our distribution partnerships. To do this we now have a well deined proven distribution model coupled with a world leading product range.